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News to Chew | Padma Lakshmi

News to Chew

Taking a bite out of the world of food and food news

Oh, Yum! Taco Bell to Open in…India?

August 11, 2009 By: admin Category: Food News

Well, if ever there was a mismatch made in heaven it is this: Taco Bell in Bangalore, India. It’s even weirder than seeing Taco Bell in Mexico City. But yeah, that’s what you’ll see come October, when Yum! Restaurants, one of the biggest fast-food franchisers, launches the Fourth Meal to an unsuspecting Indian public.

According to a report in the Business Standard, Yum! is looking to tap the young consumer segment with Taco Bell’s Mexican offerings as part of its effort to increase its footprint in the estimated $1-billion Indian fast food market.

“The first Taco Bell restaurant will be opened in Bangalore sometime in October. It will offer the latest Mexican delights customised for the tastes of the Indian consumers,” Yum Restaurants India Managing Director (Indian Subcontinent) Niren Chaudhary said. “The Indian customer is waiting for new concepts in the quick service restaurant (QSR) segment. Besides, the Mexican delicacies will have a sure market in India with their spicy food,” Chaudhary said.

Yeah, uh-huh. Of course, the Taco Bell presence might appeal to those American tourists, eager to relive a “Slum Dog Millionaire” experience but with a homesick craving a delicious enchirito, or chalupa. Curry? Forget that! Get us a volcano taco!

We just wish Taco Bell had Padma Lakshmi munching their food instead of Carl’s Jr.

Just some news to chew on.

Fast Food Fellatio: Burger King’s Super Seven Incher Is A Lot To Swallow

July 02, 2009 By: admin Category: Food News

You know, if you can’t entice the public with clever copy and artistic execution, then thump ‘em in the face with seven-inches of your meat. Apparently, that’s what Burger King’s strategy is in their new ad campaign for its BK Super Seven Incher sandwich. But then again, this is the company that came up with the Whopper hamburger.

The print ad, created by Burger King’s agency Crispin Porter Bogusky, shows the sandwich in all its meaty glory while a woman is opening her mouth wide in an attempt to, uh, take all of it. The headline screams: IT’LL BLOW YOUR MIND AWAY. Hmmm…what could that mean?

Or as EW.com so succintly states:

If it hasn’t already happened, today can go down in the record books as the day subtlety died. Burger King’s latest advertisement — for its, ahem, BK Super Seven Incher — leaves little to imagination or interpretation.

It gets better, though, in a totally sophomoric way. The body (pun intended) copy goes down even further saying:”Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER.” Love the all caps, by the way, and “something long and juicy” is a nice turn of phrase. We at News to Chew want to see the rejected ad pitches – those must’ve been really juicy.

But don’t judge Burger King too harshly. The fast food business is burtal and cutthroat and you gotta smack your audience in the face. Carl’s Jr. has cornered the market on horny, hungry males with tittilating commercials featuring Audrina Partridge and Padma Lakshmi making hungry love to their Six Dollar Burgers. Man, Weinerschnitzel is kicking themselves right now.

So, BK has decided to go for the horny, hungry female market – is there one? – and going straight for the throat. Literally. But it begs the question: what if the women gag after trying the Super Seven Incher?

Just some news to chew on.

Here’s the Padma Lakshmi Carl’s Jr. spot:

Here’s the Audrina Partridge Carl’s Jr. spot: