OK, sometimes you want to buy some groceries, but you only need one of something. Well, leave it to the Japanese and their penchant for micro-packaging to come up with a way to do so. Call it innovative, clever or, yes, as we are wont to ponder, “Now, that’s really stupid.”
As posted on Tokyo Damage Report, single-serve packaging has become quite literal. We at News to Chew call it the anti-Costco merchandising approach. Instead of huge bunch of bananas, you can buy one – nicely packaged, at that. Don’t need a flat of eggs? Just buy one – yes, one egg. Don’t need five pounds of sliced ham? Well, how about one slice. (Notice that the pictures show these items are found in the Japanese 7-Elevens).
But then again, maybe this isn’t really so stupid. Think about it: America’s obesity can be traced to our Costco mentality to food. “But this #10 can of mayo is such a good deal. We’ll just slop it on everything we eat!” Maybe a hermetically sealed single pancake isn’t such a bad idea after all.
We’re just waiting for the individually packaged potato chip.
Just some news to chew on.