Amuse bouche: Any food on a stick is good. Case in point: I had a Jimmy Dean Pancake & Sausage on a stick the other day. It was pretty good.
Archive for July, 2009
You know, if you can’t entice the public with clever copy and artistic execution, then thump ‘em in the face with seven-inches of your meat. Apparently, that’s what Burger King’s strategy is in their new ad campaign for its BK Super Seven Incher sandwich. But then again, this is the company that came up with the Whopper hamburger.
The print ad, created by Burger King’s agency Crispin Porter Bogusky, shows the sandwich in all its meaty glory while a woman is opening her mouth wide in an attempt to, uh, take all of it. The headline screams: IT’LL BLOW YOUR MIND AWAY. Hmmm…what could that mean?
If it hasn’t already happened, today can go down in the record books as the day subtlety died. Burger King’s latest advertisement — for its, ahem, BK Super Seven Incher — leaves little to imagination or interpretation.
It gets better, though, in a totally sophomoric way. The body (pun intended) copy goes down even further saying:”Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER.” Love the all caps, by the way, and “something long and juicy” is a nice turn of phrase. We at News to Chew want to see the rejected ad pitches – those must’ve been really juicy.
But don’t judge Burger King too harshly. The fast food business is burtal and cutthroat and you gotta smack your audience in the face. Carl’s Jr. has cornered the market on horny, hungry males with tittilating commercials featuring Audrina Partridge and Padma Lakshmi making hungry love to their Six Dollar Burgers. Man, Weinerschnitzel is kicking themselves right now.
So, BK has decided to go for the horny, hungry female market – is there one? – and going straight for the throat. Literally. But it begs the question: what if the women gag after trying the Super Seven Incher?
Just some news to chew on.
Here’s the Padma Lakshmi Carl’s Jr. spot:
Here’s the Audrina Partridge Carl’s Jr. spot: