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News to Chew | 2009 | April | 20

News to Chew

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Archive for April 20th, 2009

I need my puffer! Le Whiff dispenses chocolate via…inhaler?

April 20, 2009 By: admin Category: Now, that's really stupid

OK, in what might be the holy grail for chocoholic weight watchers, or just a candidate for our “Now, That’s  Really Stupid” category, you gotta give props for the ingenuity. But a Harvard professor has come up with a way to consume and satisfy your chocolate urge without eating it. Yup, like a breathing impaired asthmatic, you can now get your fix by inhaling chocolate vapors with a dispenser called Le Whif.

According to David Edwards, lead inventor of Le Whif:

Over the centuries we’ve been eating smaller and smaller quantities at shorter and shorter intervals.  It seemed to us that eating was tending toward breathing, so, with a mix of culinary art and aerosol science, we’ve helped move eating habits to their logical conclusion. We call it whiffing.

So, how do you whif Le Whif chocolate? Whiffing, with Le Whif, means to place Le Whif between your lips and inhale, through your mouth.  Fine chocolate powder leaves Le Whif, enters your mouth, and remains there. The particles of chocolate in Le Whif are much larger than 10 microns in size, so they cannot enter your lungs

Oh, yeah, and the company claims you can finally consume chocolate for no calories. Well, sort of: the total mass of chocolate powder in Le Whif is about 200 milligrams.  This amounts to less than 1 calorie of chocolate.

So, is this the holy grail? Hmm…nah, just a really stupid idea if you ask us. The product goes on sale worldwide on April 29. Boy, we can’t wait.

Just some news to chew on.